Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring ...

One of Trump’s most effective ploys is to play to people’s identity and use “us vs. them” messaging. Shared identity is so ...

However, this transition also highlighted the need for a balanced approach, combining targeted advertising with compelling ...

Just how influential are these ads really? In general, advertisements are designed to be persuasive, as that is their core ...

Persuasion techniques can shape customer behavior by serving as ">heuristic pathways (mental shortcuts) to purchase decisions. Since customers are saturated with advertisements, decision factors, and ...

The assumption is that consumers pay attention to ads and retain information in a way that will ... as well as for putting persuasive cases to clients. In compiling a recent case for long-term, ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Have you had enough of the political ads? They seem to be everywhere, you probably saw a few while getting to this story. Even if it seems too much and ineffective experts say they actually do ...

As AI-generated content floods social media, a Utah Valley University study reveals that deepfakes are diminishing public ...