The sales and marketing departments within an organization are inextricably linked. While the marketing function within an organization aims to establish the requirements of actual and prospective ...

Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their customer-facing teams to access real-time, synchronized data—and to provide the ...

A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly ...

Explore market-proven sales force management principles and how to apply them in practice through invigorating classroom discussion, peer interaction and world-class coaching from seasoned sales and ...

When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

sales force management, and more. You can see, marketing involves a number of activities. Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really ...

Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and ...

In the Department of Management and Marketing, students live out the University's ideal ... according to The Princeton Review and Entrepreneur Magazine. All of our majors encourage students to apply ...

A sales or marketing management position (overseeing technical sales staff), or Product management (being responsible for a particular product line) Turnover in sales and marketing positions is more ...

Students graduating in marketing often go on to careers in general management, as well as advertising, sales and sales management, retailing, wholesaling, marketing research, physical distribution, ...

That makes it impossible for people across their organization—from marketing to ... and teaches sales executives at Northwestern’s Kellogg School of Management. Sally Lorimer is a principal ...