While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

On November 26, participating McDonald's restaurants around the U.S. will launch the new Pet Simulator Happy Meal, which ...

Toys that engage kids' minds, encourage imagination ... Squigz connect to almost any solid surface, according to the brand, ...

The Strong National Museum of Play, the home of the National Toy Hall of Fame, has chosen three new toys to enter its halls: ...

From a Moana American Girl doll and a Spidey-themed racetrack to a the latest Hatchimals and a goat that farts and does yoga.

But one thing that hasn’t changed is the ease with which the kids get bored! You may try to entertain them ... quick rescue ...

WITH Christmas just weeks away, many parents are scrambling to find the ultimate budget-friendly gifts for their little ones.

In a cherished holiday tradition, the all-new Fountain of Lights festival showcases spectacular shows set within the Nuvali ...

Melissa and Esi were driven by a desire to address an absence of diversity in the toy business to develop dolls that honor ...

A MAJOR child’s toy brand is facing backlash from parents after a printing blunder sent kids to a porn website. Barbie makers ...

Gift your toddler their very ice cream truck! Well, Play-Doh ice cream. There are 12 cans of the squishy stuff included so ...

"This year’s list of most covetable toys for the festive season sees the coolest toys from world-famous brands that we know both kids and adults will love." To help you decide which toys are actually ...