While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

On November 26, participating McDonald's restaurants around the U.S. will launch the new Pet Simulator Happy Meal, which ...

Toys that engage kids' minds, encourage imagination ... Squigz connect to almost any solid surface, according to the brand, ...

The Strong National Museum of Play, the home of the National Toy Hall of Fame, has chosen three new toys to enter its halls: ...

The seventh season of the unscripted look at the people behind independent toy stores and collectibles shops returns for ...

The National Toy Hall of Fame in Rochester, New York, now includes 87 toys, as the museum has been inducting toys to the ...

But one thing that hasn’t changed is the ease with which the kids get bored! You may try to entertain them ... quick rescue ...

WITH Christmas just weeks away, many parents are scrambling to find the ultimate budget-friendly gifts for their little ones.

This Morning has revealed its list of Top Toys for 2024, with prices starting at £18 they’re perfect if your need some ...

The plush toy brand has adults and kids lining up to buy cuddly avocados and bagels. Here’s how it’s doing it. Jellycat for kids and adults alike / Jellycat Jellycat has been around since 1999 ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

The world's biggest toy company Lego has exclusively shared a list of products that will be on every kids' wishlist this ...