One of Trump’s most effective ploys is to play to people’s identity and use “us vs. them” messaging. Shared identity is so ...

Explore the power of problem statement advertising and audience awareness to enhance your copywriting effectiveness in the ...

The success of Donald Trump's election campaign in the US has Australia's leaders watching closely but there are risks to ...

Source: Unite for America Rally with Vice President Kamala Harris and Oprah Winfrey One of the many psychological puzzles ...

There is a lovely window in American political life that opens the Friday before Election Day every two years in which there ...

He lets a video compilation do most of the talking and asked viewers to share it with their Trump-loving relatives.

If your perfect winter getaway includes handmade crafts, artisanal food, unconventional museums and art to soothe the soul, ...

Just how influential are these ads really? In general, advertisements are designed to be persuasive, as that is their core ...

Democrats are mounting an unprecedented digital advertising campaign in the closing weeks of the presidential race, pouring ...